Types of Research(Qualitative vs Quantitative Research)

QUALITATIVE RESEARCH	QUANTITATIVE RESEARCH
It is based quality or nature of the proposed work.	Quantitative research is based on the measurement of quantity or amount.
Nature of this research is holistic.	Nature of this research is particularistic.
Approach is subjective.	Approach is objective.
Type of research is Exploratory.	Type of research is conclusive.
Sampling is purposive.	Sampling is Random.
Data here is verbal.	Data here is measurable.
Inquiry is process oriented.	Result oriented.
Hypothesis here is generated.	Hypothesis here is tested.
Elements of analysis are images and objects.	Elements of analysis are numerical data.
Methods of research are always non structured such as interviews, group discussions etc….	Methods of research are always structured such as questioners, observations etc….
Results develop initial understanding.	Results recommends final course of action.